Beyond sugar: the rise of savoury gourmands

For several years, the gourmand category was dominated by scents that mimicked dessert. Vanilla, caramel, and chocolate were the standard. However, 2026 marks a significant shift toward what we define as savoury gourmands. This trend is about realism and texture rather than simple sweetness.

The shift to salt and grain Instead of the cloying scent of a bakery, these fragrances draw from ingredients like roasted sesame, pistachio, and basmati rice. Scent profiles such as Commodity Milk or Matiere Premiere Vanilla Powder are leading this movement. They offer warmth and comfort but with a salty, earthy edge that makes them feel mature.

Commercial versatility From a business perspective, these scents are highly versatile. They transition well from day to evening and work across genders. They provide a cocooning effect that is ideal for the colder weeks of February, but their dry finish ensures they never feel heavy. If you have previously avoided gourmands because they felt too young, this new wave offers a more considered way to wear a delicious scent.